This Privacy Policy explains how Trustpoint Leads ("we," "us," or "our") collects, uses, shares, and protects information when you visit trustpointleads.com or use our lead generation services. By using our website or services, you agree to the practices described below.
1. Who We Are
Trustpoint Leads provides marketing and lead generation services for licensed insurance professionals. We generate consumer inquiries ("leads") for insurance markets including Final Expense, Medicare, Turning-65 (T-65), and ACA / Marketplace health coverage, and deliver those leads to licensed agents and agencies.
Important: We are not an insurance company or agency. We do not sell insurance, provide quotes, offer coverage recommendations, or enroll consumers in any plan. We are not affiliated with or endorsed by Medicare, the Centers for Medicare & Medicaid Services (CMS), or any government agency.
2. Information We Collect
Information You Provide Directly
When you submit a form on our website or one of our campaign landing pages, we may collect:
- Name, email address, and phone number
- Mailing address, ZIP code, or state
- Date of birth or age range (where relevant to insurance eligibility)
- Agency name, licensing details, and business information (for agent partners)
- Information about the type of coverage or service you're interested in
- Any other information you choose to provide in a message or inquiry
Information Collected Automatically
When you interact with our website or campaigns, we automatically collect:
- IP address and approximate geographic location
- Timestamp of your submission or visit
- Source URL and referring page
- Browser type, device information, and operating system
- Pages viewed and interactions on our site
- Cookies and similar tracking technologies (see Section 7)
Consent records: When you submit an inquiry, we record your IP address, timestamp, the source URL, and the consent language you agreed to. This record is retained to verify that contact was voluntarily requested and may be shared with the licensed agent who receives your inquiry.
3. How We Use Your Information
We use the information we collect to:
- Connect you with licensed insurance agents or agencies who can assist with your inquiry
- Deliver leads and related data to our agent partners
- Verify consent and maintain compliance records
- Operate, maintain, and improve our website and services
- Respond to your questions, requests, or support needs
- Detect and prevent fraud, spam, or abuse
- Comply with legal obligations and enforce our terms
4. How We Share Your Information
With Licensed Agents & Agencies
If you submit an inquiry through one of our campaigns, your information — including your consent record — is shared with a licensed insurance agent or agency so they can contact you about the coverage or service you requested. This is the core purpose of our service.
With Service Providers
We may share information with third-party vendors who perform services on our behalf, such as hosting, data storage, CRM platforms, analytics, and telephony providers. These providers are only permitted to use your information to perform services for us.
For Legal Reasons
We may disclose information when required by law, subpoena, or legal process, or to protect the rights, property, or safety of Trustpoint Leads, our partners, or others.
Business Transfers
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
We do not sell your personal information to unrelated third parties for their own marketing purposes. Information is shared with licensed agents strictly to fulfill the inquiry you submitted.
5. TCPA & Consent to Contact
By submitting your information through our website or campaign landing pages, you provide express written consent to be contacted by Trustpoint Leads and/or our licensed agent partners at the phone number and email address you provided. This may include contact by phone call, text message (SMS), or email, including through automated dialing systems or prerecorded messages, where applicable.
Consent is not a condition of purchase. Message and data rates may apply. You may opt out of communications at any time by following the instructions in Section 8.
6. Data Retention
We retain your information for as long as necessary to fulfill the purposes described in this policy, including maintaining consent and compliance records, meeting legal obligations, resolving disputes, and enforcing our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it.
7. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to operate our website, analyze traffic, and measure the performance of our campaigns. You can control cookies through your browser settings, though disabling them may affect how the site functions.
We may use third-party analytics and advertising tools (such as web analytics or ad platform pixels) that collect information about your activity across sites over time. Refer to those providers' privacy policies for more information about their practices.
8. Your Choices & Rights
Depending on your location, you may have the right to:
- Request access to the personal information we hold about you
- Request correction or deletion of your personal information
- Opt out of certain data uses or sharing
- Withdraw consent to be contacted
To opt out of calls or texts, reply STOP to any text message, or contact us using the details below. To unsubscribe from emails, use the unsubscribe link in any email or contact us directly.
California, Virginia, and other state residents: You may have additional rights under applicable state privacy laws, including the right to know what personal information we collect and to request its deletion. To exercise these rights, contact us at info@trustpointleads.com.
9. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Children's Privacy
Our website and services are intended for adults and are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any site you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Your continued use of our website or services after changes take effect constitutes acceptance of the updated policy.
13. Contact Us
If you have questions about this Privacy Policy or how we handle your information, please reach out:
Questions About Your Privacy?
We're happy to help with any privacy request or concern.